Solving the Puzzle of People and Markets
Data-driven decision-making for businesses, organizations, and policymakers to navigate the complex landscape of population dynamics and market trends
Who We Are
We observe and track political trends. We have collective experience of 40+ years in the corporate sector, from diverse industries and disciplines. Ranging from journalism, media & communication, research, branding & advertisement, activation and so on. We like Data. We believe it speaks. We are convinced that data has become the most important differentiator in political landscape. Data and what we do with that data decides the effectiveness of storytelling critical to political campaigns.
Our data driven approach brings POPULYTIX that gives you an edge over the opponents by giving you a scientifically correct and unbiased feedback on the constituency through Polling Booth Profiling, Voter Profiling, Right Information Flow, Analysis of Stacked Information, Corrective Measures Needed and Strategic Planning for future.
At POPULYTIX, we understand that understanding your target audience is key to success. Our advanced methodologies and cutting-edge tools enable us to dive deep into demographic data, analyzing key factors such as age, gender, surname, religion, income, education, and more to provide you with a holistic understanding of your customer base. Armed with these insights, we help you tailor your strategies, products, and messaging to resonate with your target market and maximize your competitive advantage.
Our Approach to Work
We like data. We like politics. We believe: Data doesn't lie. And we do not believe in quick-fix.
That's why we follow the industry standard of detailed RACE process which includes identifying gaps through scanning of internal and external environment. Our aim is to provide facts based on solid research along with technical and communication services to well-established as well as aspiring political leaders, political parties and organizations within thepolitical domain. We help in bridging the gap between the Voter & the Leader by providing, in-depth understanding of the constituency and the perception of the constituents.
Our proprietary software tool enables organizations to look in to their constituents at a micro-level.
Through our platform organizations gain a comprehensive understanding of voter behaviour, demographics, and various factors that allow you to pinpoint crucial groups to focus your messaging and outreach strategies.
By analyzing granular data at the individual level, they acquire valuable insights into the preferences, behaviors, and demographics of voters within specific geographic areas or constituencies.
This data enables candidates to tailor their campaign messages and policies to resonate with the unique concerns and interests of different voter groups. It allows them to identify key issues that matter most to specific demographics, helping candidates prioritize their campaign promises and allocate resources strategically.
Our Services
We transform raw data into meaningful stories that drive measurable results for our clients.
Field Surveys
Field surveys that will provide you with reliable and authentic feedback from the ground for selection of candidates, mapping of perception, understanding relevant issues that in turn could form the crux of your campaign.
Audience deep dive
Analysis of constituency and voter behaviour based on gender, age groups, tribes and castes which help in tracking shifts in voting patterns.
Profile Positioning
Elevate awareness with the right audiences at key moments and engage them.
Message Crafting
Identification of messaging and communication tools, including campaign design and slogan and poster content generation.
Media Management
Outreach and relationship buiding to increase engagement with the fourth estate.
Activation
Designing outreach programs, door to door campaigns, tracking their progress, and helping discover the most engaged voters.
Meet the Team
Founded by Aparna Bhattacharya and Dr. Sayantan Das, both industry veterans, the team blends together extensive experience in political data analysis, public affairs, campaign management with expertise in advanced algorithm to provide clients with AI-driven strategic insights and deep understanding of constituents' behaviour. They specialize in leveraging data to drive tactical and strategic decision-making.
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